Scope

Poster Design

Branding

Logo Design

Illustration

Introduction

Branding identity for Raithu Bazaar- a bi-weekly, roadside, moblie fruit and vegetable market in my hometown.

The System

The logo is made up of simple lines and shapes that portray three methods of shopping at this market. The versatility of use of the identity resembles that of the market itself.

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Visual Language

I continued to convey the bazaar's versatility by pairing the drawings with clean typography and a tight grid structure. 

The headline typography combines two typefaces, also showing the structural vs. organic dynamic of market. This clean, minimal typographic treatment and the drawings create a unique identity that embraces bazaar’s values. All these ideas were employed in the poster design.

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Interested in collaborating or want to say hi!

Write to me at meharayart@gmail.com

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